Panel Discussion
Mary Beth Gotti, American Lighting Association | Jeffrey Dross, Lighting by Jeffrey | Laurie Gross, Gross Electric
Virtual
ThursdayApril 9, 2026
1:00 pm - 2:30 pm ET
Credits LU | Elective TBD
Intermediate
In the last twenty years, lighting in the residential space has undergone a massive transition. Recent scientific findings have indicated that the connection between light and humans, the environment and animals is even more pervasive than originally believed. That means the user community will be inundated with more lighting information and choices. This shift will require the lighting professional to communicate in a way that helps, rather than baffles design professionals, salespeople, contractors and end consumers. This session lays out the problem and offers solutions and suggestions for better lighting communication.
Attendees should have a basic understanding of lighting terms and metrics.
Learning Objectives
- Participants will learn ways to discuss color that will make product selection easier and in keeping with what is needed for the space.
- Glare will be shown and explained in a way that the average consumer will understand and can easily avoid in their residence including exterior lighting that preserves the nighttime environment
- Ways to talk about the connection of light and health, including better sleep, will be presented to attendees so it is easier for them to apply in customer conversations
- Attendees will learn about Age-In-Place lighting requirements and how to communicate them and potential solutions to customers
Speakers
Mary Beth Gotti
Technical Consultant
American Lighting Association
Mary Beth Gotti is the technical consultant for the American Lighting Association, Chair of the National Lighting Bureau, faculty member for The Lighting Agora, and Board Member for the Nuckolls Fund for Lighting Education. She worked for GE Lighting for almost 40 years in a number of technical and marketing roles including 18 years as the Manager of the GE Lighting Institute in Cleveland, Ohio.
Mary Beth has never lost her passion for lighting education, and the promotion and implementation of lighting quality. In 2018, she received Edison Report’s Lifetime Achievement Award. She has BS and MS degrees in Physics and MBA from John Carroll University.
Jeffrey Dross
Principal
Lighting by Jeffrey
Jeffrey is an internationally known lighting expert whose in-depth knowledge and capabilities allow him to translate design concepts into functional products that optimize lighting in residential projects. He has helped the design community understand the complexity of new and emerging technologies, providing relatable, easy-to-comprehend explanations. His long career and expertise have made him a “go-to” resource for trade, design and consumer trends journalists, who rely on him for quotes, design knowledge and articles. He is also a creator of fine art and writing for personal enjoyment. Jeff was honored with the American Lighting Association’s 2015 Pillar of the Industry Award.
Laurie Gross
President
Gross Electric
Laurie is President of Gross Electric, a 115-year-old lighting showroom and electrical distributor with locations in Ohio, Michigan and Indiana. Laurie is an American Lighting Association (ALA) Certified Lighting Designer with over 50 years experience in commercial and residential lighting design. She works with builders, designers, electrical contractors and homeowners on lighting projects. Her time on the ALA board of directors and as interim President of the Association has given her a unique perspective on the industry, including the challenges facing showrooms, manufacturers and manufacturer representatives.