Hospitality Lighting Case Studies at Scale:
Panel Discussion
Tyler Andrews, PoE Texas | Mark Simpson, Celano Designs | Joe Herbst, PoE Texas
Virtual
FridayApril 10, 2026
1:00 pm - 2:30 pm ET
Credits LU | Elective TBD
Intermediate
Join industry experts as they review two successful luxury hospitality project case studies focused on the user experience using current Power over Ethernet (PoE) in lighting controls: Black Desert Resort (2M sqft) and Resorts World’s Villa 66 (exclusive penthouse suite). The Case Studies will include video footage and project participants.
Attendees should have an understanding of lighting design and controls
Learning Objectives
- Learn why luxury clients have chosen to invest in lighting amenities
- Examine practical examples of user experience translating into design elements
- Discuss real world means and methods for achieving the user experience required for a luxury experience
- Discuss lessons learned in implementing lighting controls at scale in the hospitality market
Speakers
Tyler Andrews
CEO
PoE Texas
Tyler is an influencer for Intelligent Buildings and Power Over Ethernet. He currently leads PoE Texas making technology accessible to facility owners with his unique mix of technical expertise, construction experience, and project management knowledge. Having been a Project Manager and VP of Construction for more than fifteen years with ExxonMobil and iFLY, Tyler speaks and trains live and on YouTube about his project management experience and the importance of Power Over Ethernet in the new Intelligent Building.
Mark Simpson
Director of Lighting Design
Celano Designs
Mark Simpson, Associate, Director of Lighting Design, has been working in architectural lighting for 22 years and has led the lighting studio at Celano Design Studio for 11 years, designing lighting for over 50 restaurants, 4 food halls, 5 nightclubs, 12 hotels, the tallest residential tower on Florida’s west coast, a Times Square flagship bakery, and select residences, clubs, retail, and offices. His work can be seen in Las Vegas, Florida, Vancouver, Puerto Rico, Texas, Virginia, Tennessee, Washington DC, New Jersey, New York, California, Ohio, and soon in Perth, Australia, some have won International Muse Design Award for Gold Key and Platinum Key Awards. Clients have included celebrity chefs like Buddy Valastro, Michael White, and Jeremy Ford.
Mark received a Master’s of Fine Arts from New York University, Tisch School of the Arts in 1999 and began to work on Broadway for the next 13 years. He was the associate lighting designer for 12 Broadway shows and many national tours, including The Full Monty, Les Miserable, In the Heights, The Color Purple, Memphis the Musical, and Minelli on Minelli, where Liza sat next to him to sing "The Trolley Song" during rehearsal.
Joe Herbst
CTO
PoE Texas
Joe has worked in several rapidly evolving markets over his career. His accomplishments include the creation of the world’s first power management laptop chipsets, design of semiconductors that were the engine in Cisco’s switches, the growth of digital video technology from CRT’s to flat screen TVs, and recently the development of a PoE lighting control platform. Joe has founded 4 startups with 3 successful exits. Joe holds 16 patents, has a BSEE from the University of Delaware, MSEE from Purdue University and an MBA from Santa Clara University.