BABA, BAA, and Tariffs:
Tools for Executing in a Complex and Changing Landscape

Paul Kennedy, U.S. Outdoor Lighting

Tuesday
April 14, 2026
9:30 am - 10:30 am ET

Credits LU | Elective TBD

Intermediate

Lighting project requirements for BAA and BABA have increased complexity for current and future compliance, while changing tariffs on components and finished products have further challenged how to comply for manufacturers, reps, and specifiers. This presentation will help to simplify understanding of the project compliance challenges, while providing simple tools to optimize product design and selections (and costs) especially considering changing requirements and future uncertainty.

Learning Objectives

  • Develop a clear understanding of BAA and BABA project qualification requirements, both current and future changes
  • Understand how changing component and product tariffs affect BOM compliance for BAA and BABA
  • Review simple tools to evaluate BAA and BABA sensitivity to future requirement and tariff changes
  • Understand where to go for real information and support to meet project compliance requirements for your customers

Speaker

Paul Kennedy
Paul Kennedy
VP of Product and Markets
U.S. Outdoor Lighting

Paul Kennedy serves as the VP of Product and Markets at U.S. Outdoor Lighting, responsible for driving US Outdoor’s growth through Market Execution, Product Innovations, and Customer Support. Paul has 20+ years’ experience in Lighting with leadership roles in Business, Operations, and Product at LED industry pioneers including Color Kinetics, Signify, and Ecosense Lighting. Paul holds an MBA from Kellogg at Northwestern University, and a bachelor’s in engineering from the University of Pennsylvania.

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