Here are Some Tools for the Fight
Dean Brockob, Texas Lighting Solutions | Andy Powell, Lighting Design Alliance
Virtual
FridayMarch 14, 2025
9:30 am - 10:30 am EST
Credits TBD
Introductory
A lighting designer might spend 90 hours working on a project, and then someone gets the ok to “redesign” the fixture schedule in 20 minutes. What are some of the ways to push back – and keep the preferred schedule intact? Both from a designer and a manufacturer’s rep perspective, this presentation will give you tips and tools to slow down the VE onrush.
Learning Objectives
- Participants will be able to identify several mechanical and optical performance categories to compare lighting equipment.
- Participants will understand how insightful specification development during design will help safeguard lighting integrity during construction phase and VE efforts.
- Participants will learn how lighting specifiers can retain the ear of the owner or client during the VE phase so that decisions on lighting design quality for the project are clearly understood.
- Participants will learn several communication tips with lighting reps and factory sales managers to convey expectations and preserve the design integrity.
Speakers
Dean Brockob
Specification Sales
Texas Lighting Solutions
Dean Brockob, LC, LEED-ap, has been in the lighting industry for 25 years. He has worked for four lighting manufacturers and three lighting rep firms in different cities. Currently he is in specification sales, working for Texas Lighting Solutions in Dallas, TX.
Dean has presented at over 40 IES and AIA meetings; including LightFair in 2009 and 2019. He is currently the President of the Dallas IESNA section, and Past-President of the Atlanta IES section.
Prior to Texas Lighting, Dean was Regional Sales Manager for USAI, Hydrel, and Louis Poulsen. Dean studied lighting at the University of Colorado (Arch. Engineering), and received an MBA from Georgia State. He is a LEED accredited professional and has been a “LC” since 1999.
Andy Powell
Vice President
Lighting Design Alliance
From his architectural engineering education to his professional experience as a lighting designer and electrical engineer for over 35 years, Andy has acquired a rare set of skills which serve him well in his capacity as Vice President and studio director at LIGHTING DESIGN ALLIANCE. Thorough communication during all phases of design and construction is vitally important to the success of any project. In addition to careful collaboration with the owner and architect to enhance their vision, Andy’s unique background and experience allows him to communicate equally well with other technical consultants.
Since joining LIGHTING DESIGN ALLIANCE in 1995, Andy’s domestic and international project experience has expanded to include single and multi-family residences, sports complexes, entertainment centers, convention centers, retail centers, restaurants, and theme parks. Most recently Andy has headed up a national campaign on behalf of JP Morgan Chase Banks to upgrade their branding image through architectural lighting and to update safety ATM lighting.
LECTURES & SEMINARS
Andy has been a guest lecturer at the University of Colorado, University of Kansas, University of Southern California, California State University Long Beach, Long Beach City College and Orange Coast College. As well as industry associations, IES Los Angeles and Atlanta Sections and LightShow West.