Presented by the Designers Lighting Forum of New York

March 19–20, 2024
New York Hilton Midtown, New York City

2020 PANEL DISCUSSION: Project Management from a Woman’s Perspective

PANEL DISCUSSION: Project Management from a Woman's Perspective

Tuesday, August 18
5:30pm – 7:00pm

WILD Program

Credits: 1.5 AIA LU

Join the Women in Lighting and Design roundtable as we discuss navigating project management from design development through commissioning. At this roundtable we’ll discuss our unique experiences, from finding a seat at the table with architects, engineers and developers to maneuvering the construction site with contractors and distributors. We’ll explore how to build a project powerhouse team, how to avoid pitfalls, and how to strengthen your voice as a woman from any field in the design and construction industry. This session welcomes and encourages all lighting industry professionals to participate, regardless of your role, sex, or profession.

Attendees will:

  1. Learn the various stages of a project and how to successfully navigate project management.
  2. Be able to identify potential conflicts typical of project management and how to sidestep them.
  3. Learn how to improve their communication skills within cross functional teams.
  4. Learn skills to strengthen their authority and value in their field.


Kelly Roberts
Studio Director, WALD Studio

Kelly joins the architectural community through her background in theatrical scenic and lighting design. Combining her passion for art and science, she uses a thoughtful approach to design engaging spaces for her clients. She has experience with a wide range of projects across the United States and overseas, including high-end residential, upscale retail, and boutique hospitality. Kelly enjoys the subtle layering of residential projects and the complex drama of hospitality, crafting fresh and unique designs from the requirements of each. As Studio Director at WALD Studio, Kelly is responsible for managing the firm's workflow and production work, including drawings, specifications, controls, photometric analysis, and energy code compliance. Outside of the office, Kelly is a leader in the NYC and National groups of Women in Lighting + Design (WILD). She is a member of the Illuminating Engineering Society (IES), Designers Lighting Forum (DLFNY), and is a LEED BD+C professional.


Andrea Hartranft
Principal, Hartranft Lighting Design

Andrea Hartranft, IALD, of Hartranft Lighting Design, offers expertise gained from more than 1,000 commercial, institutional and industrial projects, including high-end public spaces, energy-efficient workplaces, and cost-driven renovations. Her projects have received international lighting design awards from the IALD and the IES, as well as AIA awards at the regional and national level. She currently serves on the IALD Board of Directors and is a past President of the IALD Education Trust. Andrea has provided presentations on lighting for Enlighten Americas/Europe and Asia, and was a workshop head for Lights in Alingsas 2015 and Luci In Riviera 2017. Andrea also developed and taught Lighting Fundamentals and Advanced Lighting Design courses at the Corcoran College of Art and Design from 2006 until 2013.


Shayna Bramley
Sr. Associate - Electrical Department Manager, Stantec

Shayna has over 24 years of experience in the lighting industry. She is a proud graduate of Penn State University’s Architectural Engineering program where she earned both a bachelor’s and master’s degree with an emphasis in Lighting and Electrical Design. During her time at Penn State she studied abroad at the University of Leeds where she met her husband, also an Architectural Engineer. Shayna also holds an MBA from the University of Florida where she focused on business marketing, and has numerous professional credentials including a PE, LC, CEM, CBCP, LEED and a handful of others. The one she is most proud of is Mom of four.
Over her career Shayna has worked in nearly every field within the Lighting Industry. She has worked as an Electrical Engineer, Lighting Manufacturer’s Rep, owned her own Lighting Design firm, taught for many years as a Professional Educator for large Lighting Manufacturers, built a Marketing and Online Education company which she sold to a Utility Consultant, and was the Director of Development at the IES successfully oversaw their Membership, Marketing and Communications department. Currently, Shayna is a Senior Associate at Stantec, a global design firm, located in their northern NJ office. At Stantec, Shayna oversees a team of Electrical Engineers in the Transportation sector working on high profile projects such as the Long Island Railroad, New Jersey Turnpike, and Garden State Parkway.
In addition to her professional career, Shayna has volunteered her time as an AGi32 certified instructor and sat on the LC Item Writing Exam Committee. Over her twenty plus year career, Shayna has authored over 50 AIA CEU courses on various technical topics such as the Energy Code, LEED, Networked Lighting Controls, Sustainable Lighting Design, and LED Technology – before it was cool. She has always had a passion for learning and a passion for mentoring others. Most importantly, Shayna is proud of the amazingly talented lighting industry professionals she has met along the way, who have also become lifelong friends.


Robin Charlick
Senior Project Manager, Lehrer Cumming

Educated and trained as an architect, Robin has worked in the commercial interior design industry for over 20 years. Her attention to detail and highly organized nature led her to project management. She enjoys building strong relationships, working with all disciplines to deliver a successful project for each and every client.


Robert Bazan
Senior Vice President, Chelsea Lighting

Bob Bazan joined Chelsea Lighting in 2016 and serves as Vice President responsible for the Project Management Lighting, Controls and Logistics group. Bob has worked in lighting manufacturing for Cooper Lighting, WAC Lighting and Apogee Translite since 2007, responsible for engineering, product development, sales and marketing. Prior to that, Bob worked in printed circuit board manufacturing at Photocircuits Corporation since 1992, serving as Vice President of Customer Support and on the restructuring committee for the company’s Chapter 11 reorganization operations. Bob is a retired Navy Captain with 30 years of military service and has made many deployments throughout the world including combat operations in Afghanistan, the Korean Theater of Operations, and Emergency Management Operations with FEMA and New York State. He holds a BS in Engineering from the US Naval Academy, an MBA from the University of Rhode Island, and Joint Professional Military Certification from the Air Command and Staff College. Bob actively serves as Commander of American Legion Post 336, Charter Organization Sponsor for Boy Scout Troop 195, and as a US Naval Academy Blue and Gold Officer. He is an avid runner and completed the New York City marathon in 2013. Bob is married to his wife Theresa and they have three children.