Presented by the Designers Lighting Forum of New York

March 12-13, 2019

New York Hilton Midtown, 1335 Avenue of the Americas, New York, NY 10019

2019 Horticulture LED Lighting

Horticulture LED Lighting Solutions

Greg Alaura, Barron Lighting Group

Wednesday, March 13
3:30pm – 4:30pm
Room: Nassau West
Credits: 1 AIA LU


For over a hundred years plants have been grown indoors; to cook with, to purify the air, for medicinal purposes or just for pleasure. While the methods have changed, the need to provide food and medicine for an expanding population is becoming even more pronounced today. Combined with a sharper focus on organically grown materials, non-GMOs and the legalization of medical and recreational cannabis business, you get an understanding of how much this market is worth to the electrical industry.

Lighting applications can vary from multi-acre greenhouses to small indoor grows, all the way to restaurants now offering farm-to-market menus. News outlets are reporting that the growing medical and recreational cannabis industry currently sweeping the nation is expected to top $146.4B by 2025.

There is a lot more to horticulture lighting than just running a lamp over a plant. Choosing between various fixture types, light sources, color spectrums, PAR outputs, distribution footprints, CRIs and CCTs can make entry into this market sector very intimidating. Lighting professionals can help cut through a lot of the confusion with their in-depth product knowledge, but the real opportunities are gained from combining the product expertise of lighting professionals with the real-world, practical application experience and knowledge of the indoor grow experts.


Greg Alaura, Barron Lighting Group
Greg Alaura has spent over 20 years in positions throughout the lighting industry; from product research & development through market implementation to end user installation and product support. Greg's resume includes work as an installing contractor, many positions throughout the electrical distribution channel, with the last 13 years at a lighting manufacturer where he holds multiple patents for luminaire designs. His most recent career focus has been on the emerging indoor horticulture lighting industry creating horticulture specific standards and building a traditional electrical distribution channel for indoor grow lighting products. Greg has been with Barron Lighting Group since 2005.