Deciphering the Art and Science of Backlighting
Charlene Song, LEDCONN Corp
March 7, 2023
12:30pm – 1:30pm EST
Room Location: Nassau
Credit: 1 LU / Elective
Our popular backlighting course allows you to gain knowledge and inspiration by studying the basics of backlighting. You can also process and review backlight applications by taking a deep dive into successful case studies.
- Add an understanding of backlighting to your wheelhouse and expend your own library of lighting design options
- Understand how the backlighting design process fits into the overall architectural design process
- Examine real-life case studies demonstrating how to pick and choose backlighting products for specific applications
- Get an overview of the necessary steps to consider when specifying backlighting design
Marketing Manager, LEDCONN Corp.
Charlene Song is an experienced marketing and advertising professional who currently serves as Marketing Manager for LEDCONN Corp. Her background in marketing includes management
in both the consumer housewares and lighting industries.
Charlene holds a Bachelor’s of Arts degree in Spanish from the University of California, Davis. Her foray into the lighting industry began over 5 years ago when she joined LEDCONN in a management position. Charlene is experienced in all aspects of marketing with strengths in creative branding and marketing operations. She manages a growing LEDCONN marketing department which includes branding, advertising, product marketing, public relations and social media. She is also a member of the company’s Product Development Team.
Outside LEDCONN Corp., Charlene’s efforts are also spent in creative areas. She spends her time freelancing as a graphic designer, singing in a band, and teaching young singers the art of vocal talent.